Articles

Goldilocks Effect

The Goldilocks Effect illuminates our inherent inclination towards balance and moderation

MMithun Sridharan

Mithun Sridharan

August 8, 20221 min read

• Concepts

EPIC

An approach to communication with empathy, purpose, insight, and conversation to drive change

MMithun Sridharan

Mithun Sridharan

August 5, 20221 min read

Bridges Transition Model

A three-stage framework to guide individuals and organizations through change

MMithun Sridharan

Mithun Sridharan

August 3, 20221 min read

• Models

OIA Approach To Emails

The OIA approach: orient, provide information, and call to action to write effective emails

MMithun Sridharan

Mithun Sridharan

August 1, 20221 min read

SPIN

A sales methodology that focuses on asking effective questions to uncover customer needs

MMithun Sridharan

Mithun Sridharan

July 29, 20221 min read

• Sales
• Methodologies

MEDDPICC

A powerful sales methodology to understand customers needs and close deals

MMithun Sridharan

Mithun Sridharan

July 27, 20221 min read

• Sales
• Methodologies

Esquire Gift Model

A strategy for building strong brands by leveraging unique strengths and value proposition

MMithun Sridharan

Mithun Sridharan

July 25, 20221 min read

Urgency Instinct

A mental model that triggers the feeling of impending danger and encourages immediate action

MMithun Sridharan

Mithun Sridharan

July 22, 20221 min read

Size Instinct

The size instinct is a cognitive bias that assumes the size of something is directly proportional to its importance, significance, or impact

MMithun Sridharan

Mithun Sridharan

July 20, 20222 min read