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Gap In The Market

A gap in the market is a business opportunity. Spotting a gap in the market is one of the classic key success factors in business

November 17, 20212 min read

First Mover Advantage

The first-mover advantage offers high brand recognition, customer loyalty and increased sales from being the very first to enter a market

November 15, 20212 min read

Value Selling

Value Selling empowers sales professionals to understand customer needs, articulate value propositions, and close deals successfully

November 12, 20211 min read

Sales
Methodologies

Forward Integration

A company gains control of the business activities that are ahead in its value chain

November 10, 20211 min read

Vertical Integration

Vertical integration is when a firm integrates with its upstream suppliers and its downstream buyers

November 8, 20211 min read

Focus And Diffuse Thinking

Focused thinking is analytical problem-solving, while diffuse thinking promotes creativity

November 5, 20211 min read

Mental Models

Bullshit Asymmetry Principle

Bullshit Asymmetry Principle suggests that creating misinformation is easier than debunking it

November 3, 20211 min read

Mental Models

Community

Consulting Business Community

Use peers to accelerate difficult decisions

November 2, 20211 min read

Consulting
Business Growth

Hitchens's Razor

Hitchens's Razor emphasizes demanding evidence for claims and applying skepticism in a post-truth world

November 1, 20211 min read

Mental Models

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