Articles

Selective Perception Marketing

Selective perception makes people overlook important information, even when it's easily accessible or, in hindsight, downright obvious

MMithun Sridharan

Mithun Sridharan

April 6, 20201 min read

• Insights

How Consultants Onboard

Consultants must rapidly gain the necessary knowledge & information when starting an engagement to ensure seamless delivery

MMithun Sridharan

Mithun Sridharan

March 30, 20201 min read

• Insights

Statement Of Work (SOW)

A statement of work (shortened as SOW) is a legally binding document & an essential component of a client-vendor contract

MMithun Sridharan

Mithun Sridharan

March 23, 20201 min read

• Insights

Checklists

Checklists are simple organization tools that help prioritize tasks, reduce errors and impose structure in your assignments

MMithun Sridharan

Mithun Sridharan

March 16, 20201 min read

• Insights

FOMO

Fear Of Missing Out (FOMO) is a psychological fear that we might miss out on rewarding opportunities due to our misplaced focus

MMithun Sridharan

Mithun Sridharan

March 9, 20202 min read

• Insights

Balanced Scorecard (BSC)

The Balanced Scorecard (BSC) is a strategy execution framework that links vision & strategy to actionable initiatives

MMithun Sridharan

Mithun Sridharan

March 2, 20201 min read

• Frameworks

Customer Journey Maps

Customer Journey Maps are structured, collaborative tools to linearly map the experience of your customers & strategically develop those experiences

MMithun Sridharan

Mithun Sridharan

February 24, 20201 min read

• Frameworks

MBTI Personality Assessment

MBTI is an assessment tool that helps individuals and organizations understand personalities and optimize workplace dynamics

MMithun Sridharan

Mithun Sridharan

February 17, 20201 min read

• Frameworks

Pros And Cons Approach

The pros-and-cons list is a proven decision-making approach using a simple sheet of paper or Excel document with just two columns

MMithun Sridharan

Mithun Sridharan

February 10, 20202 min read